Founded in 2011, Azzurra Gronchi is a handbag brand that bears the name of the designer.
The tuscan brand is synonymous of high crattsmanship, precious leather research andunique manifacturing, according to family tradition; in fact, the leather used to produce the bags, comes from the historical family tannery, Samanta, located in the heart of Tuscany.
You can recognize an Azzurra Gronchi bag from its praticaland unique shape; a 100% Made in Italy product, made by expert hands, which is renewed every season in terms of colors, materials and models. It’s designed for a contemporary woman with her own style.
The product is made in Italy, developed into a filiera “Km 0”:
From the leathers of the tannery “Samanta” we develop a product entirely made in Tuscany; bags that meet the quality standards of excellence, made by the expert hands of our craftsmen, creating bags designed to accompany the contemporary woman who likes to choose and stand, always looking for the best.
Since she was a child Azzurra Gronchi has been living inside the world of fashion.
Thanks to the family company, one of the most important tanneries in Italy - the tannery Samanta - she gained a rich know how in the field of leather goods, materials and manufactures.
After graduating as a pattern maker at the Professional Training Centre and as a designer and product manager at the Polimoda, both in Florence, she has quickly stepped into the world of up-market leather accessories.
She has experienced important collaborations with maisons like Dolce & Gabbana, Ferragamo and Costume National, where she started to improve her genius and uniqueness.
Azzurra Gronchi is currently facing the market with a luxury line of bags signed by her name. A tuscany brand, guarantee of high quality.
High craftsmanship, precious leathers and complex manufacturing give a remarkable outcome.
She can do whatever she wants with materials and colours. Innovative and demanding, her collection focuses on a contemporary woman, sensitive to fashion changes.
The goal of Azzurra Gronchi's creation is to communicate happiness and fun, while delivering the highest quality materials and the highest Tuscany craftsmanship.
The tannery Samanta was founded in the 70s by Mr. Attilio Gronchi. It was the first in the tuscan region that imposed itself on the market specializing exclusively in the production of calf leather printed in imitation reptile and many others.
The invaluable expertise of the tannery Samanta has grown year after year, thanks to continuous investment in new technologies, continuous research, advanced machines and innovative materials, ranging from pressure stamping techniques to digital one.
Leather good factory
Alest Srl factory and Azzurra Gronchi together created the perfect partnership and strategy, efficient and in line with the philosophy of the brand.
Alest Srl is a company that has been operating in the leather industry for many years, and is today synonymous with craftsmanship in luxury goods, which are manufactured in keeping with the standards of traditional leather production.
The perfection of the workmanship, the attention to detail, innovation, originality and sustainability are the main values that define the corporate identity.the company specializes in the design, engineering and manufacture of bags, wallets, belts, small leather goods and leather jewelry.
The company workforce is unique in the italian fashion industry with over 350 artisans spread over three manufacturing sites, and who are completely dedicated to providing the highest quality to a finished product which is completely “made in Florence”.
This is thanks to the decision to manage the workforce directly, without resorting to external workshops, in order to guarantee coordination and direct control over the personnel employed.
Milan, January 14, 2018 - Al White debuted the tangible talent of the designer Azzurra Gronchi who with his namesake brand won the eighth edition of the Ramponi Prize. The contest, wanted by Alfredo Ramponi, owner of the homonymous Made in Italy company that produces synthetic crystals and abs studs for clothing and accessories, has rewarded the talent of the young designer, founder of the brand, in line with the criteria of creativity, research and aesthetics required by the competition.